This policy explains how UKUNI Admission Ltd uses cookies and similar tracking technologies on ukuniadmission.co.uk, in line with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences, and to collect statistical information about how the site is used.

2. Types of cookies we use

Strictly necessary — required for the site to function (session, security, form submission, load balancing). Set without consent as permitted by PECR.
Analytics — Google Analytics 4 (GA4) tracks aggregated, anonymised usage to help us improve the site. Cookies: _ga, _ga_*. Retention up to 24 months.
Advertising & conversion — Google Ads conversion tracking measures the effectiveness of our campaigns. Cookies: _gcl_au, NID.
Functional — remember chat and preference settings (for example WhatsApp widget, cookie banner state).

3. Managing your preferences

When you first visit our site you are asked to accept or reject non-essential cookies. You can change your choice at any time by clearing your browser cookies and reloading the site, or by using your browser controls:

Chrome — Settings › Privacy and security › Cookies
Safari — Preferences › Privacy
Firefox — Settings › Privacy & Security
Edge — Settings › Cookies and site permissions

You can opt out of Google Analytics using the browser add-on at tools.google.com/dlpage/gaoptout.

4. Third-party cookies

Some cookies are set by third parties whose services appear on our pages (Google, YouTube video embeds, WhatsApp click-to-chat). We do not control these cookies; please refer to each provider's own privacy notice.

5. Do Not Track

We honour recognised Global Privacy Control (GPC) signals for non-essential cookies where technically supported.

6. Changes to this policy

We review this policy at least annually. Material changes are notified via a website banner.

7. Contact

Questions about our cookie practices: info@ukuniadmission.co.uk.

Cookies Policy